Before our Founder Sahra Nguyen became one of the first Vietnamese American women to import and roast Vietnamese coffee beans in the United States, she was a filmmaker and activist who has always been passionate about increasing diversity in media and amplifying stories from the Southeast Asian American community.
Sahra created two documentary series for NBC Asian America: "Self-Starters," which profiles five Asian-American trailblazers around the country, and "Deported," which follows the grassroots fight to end deportation and revise the Repatriation Agreement between the United States and Cambodia. "Deported" won the 2018 National Association for Multi-Ethnicity in Communications (NAMIC) Vision Award for Best Digital Media, Long Form.
These days, her ventures with Nguyen Coffee Supply establish ethical direct-trade partnerships while championing diversity and representation in the coffee industry. Despite Vietnam being the second largest producer of coffee in the world, not many in the United States can name the coffee despite knowing the taste. Sahra is here to shift the narrative while introducing Vietnamese coffee and traditional Vietnamese coffee culture into the mainstream.
Watch her full Tedx Talk below wherein she discusses coffee myths, transparency in the industry, and shifting the paradigms of culture.