As the 1st specialty Vietnamese coffee importer & roaster in America, Nguyen Coffee Supply has been an industry leader in promoting diversity, sustainability and cultural integrity within coffee. Since launch, we've been fierce advocates of the resilient robusta bean and the underappreciated region of Vietnam -- the world's second largest coffee producer. By challenging the status quo that upheld elitist coffee frameworks to position one coffee variety (arabica) as inherently better than the other (robusta), Nguyen Coffee Supply is shifting the paradigm to bring visibility, representation and appreciation for all coffee growing communities. By changing the narrative, we can change the systems to reinvest in all coffee growing communities worldwide.