A NEW MISSION
Nguyen Coffee Supply is the first ever Vietnamese-American-owned importer, supplier, and roaster of green coffee beans from Vietnam in New York.
We are proud to partner with a 4th generation farmer, Mr. Ton, who owns and operates his family farm in Vietnam’s famed Central Highlands. Together, we set out on an unprecedented mission: bring his organic, green beans to the U.S. for people to enjoy fresh roasted and in a variety of brew styles.
Our inaugural offerings champion both the specialty arabica bean of Vietnam (comprising less than 10% of the country’s coffee production) and the famed robusta bean. For those who prefer a sweet and fruity brew, “Courage” consisting of 100% arabica offers an unmatched experience. For those looking for a bold and nutty brew with a smooth finish, the “Loyalty” blend brings together distinct characteristics of Vietnam’s arabica and robusta for the perfect balance.
Nguyen Coffee Supply was founded by Sahra Nguyen, a first generation Vietnamese American and a quintessential Millennial of the “Slash Generation.” Her multifaceted creative career includes award-winning documentary filmmaker behind NBC News’ “Deported,” co-founder of New York Times reviewed restaurant “Lucy’s Vietnamese Kitchen,” co-founder of podcasting agency “Listening Party,” and a 2018 Google Next Gen Tech Policy Leader. Nguyen is the daughter of Vietnamese refugees, who fled their country by boat after the Vietnam War, and eventually settled in Boston, MA, where she was born and raised.
Through coffee, Nguyen is telling a new story and creating new opportunities for people within the global coffee community -- from the farmers to consumers.
HOW IT HAPPENED
As a coffee enthusiast, Nguyen loved exploring emerging coffee concepts in New York and around the world. However, she noticed that there was a huge misperception about coffee beans grown in Vietnam -- big coffee companies were calling them “inferior,” which felt irrelevant since beans don’t exist in hierarchy. Nguyen knew there was an opportunity to properly showcase the distinct profiles of arabica and robusta beans grown in Vietnam when fresh roasted in Brooklyn.
And it wouldn’t be a long shot to convince people that they’d love coffee grown in Vietnam. Why? Because Vietnam is the second largest coffee producer in the world and the #1 producer of robusta beans, which means that many people around the globe are already enjoying the familiar, bold flavors represented by Nguyen Coffee Supply -- they just don’t realize the coffee they’re drinking is probably made with Vietnamese coffee beans!
With a majority of Nguyen’s extended family living in Vietnam, she grew up visiting the country often and developed a strong connection to Vietnamese food, culture, and coffee. Once she set on the mission to rewrite the narrative of coffee from Vietnam, Nguyen’s aunt introduced her to an old friend who owned two coffee farms in Da Lat. In 2016, they visited the farm together and established a direct-trade and honest relationship to bring his green coffee beans to the U.S. for the first time.
CHANGING COFFEE CULTURE
Nguyen Coffee Supply is expanding third-wave coffee culture by celebrating diversity in the coffee community, offering ethically sourced organic beans, and championing the people behind the world’s second largest coffee production. The brand slogan, “For the People’s Grind,” reflects our mission to inspire and fuel the universal grind. For everything you’re hustling on, we’re here to help. Join the Vietnamese Coffee Movement and let’s create a world of new possibilities together.