Nguyen Coffee Supply had a tremendous year full of growth, milestones, and accomplishments! Our mission to bring Vietnamese coffee to the masses and transform the coffee industry has exploded in 2021 and we’re definitely not slowing down. While it was hard to pick just ten highlights, here are our top ten moments of 2021 in review. Thank you to everyone who has joined our journey to change the world, one bean at a time!
1. MORE GRAMS FOR THE GRIND
In 2021, Nguyen Coffee Supply roasted over 80,000 pounds of coffee and shipped to all 50 states. From New York to California, to Alaska and Montana, Nguyen Coffee Supply shared premium Vietnamese coffee with more folks around the United States than ever before!
2. FUNDRAISING FOR COMMUNITY
We are committed to uplifting and supporting community members in the United States and in Vietnam. In 2021, Nguyen Coffee Supply led and supported several direct aid efforts. In total, we helped raise over $76,000 for the #EnoughisEnough campaign combating anti-Asian violence, raised $45,000 for Vietnam COVID-19 relief, and donated 1,000 new coffee trees for farmers in Vietnam!
3. COVER STORY
Our Founder, Sahra Nguyen, was featured on the COVER of Food & Wine’s Game Changer issue! This was the first time an entrepreneur has been on the cover of the magazine and also the first time a person was featured in over 7 years! In an industry often called “crowded,” we are proud to be changing the game through our mission for elevating Vietnamese coffee and promoting diversity, sustainability and cultural integrity in the coffee industry.
4. NATIONAL TV SHINE
Nguyen Coffee Supply had its national television premiere on The Drew Barrymore Show! Founder Sahra Nguyen chatted with Drew Barrymore about Vietnamese coffee, our mission, and how to be an AAPI ally over cups of coffee. Nguyen Coffee Supply made a second appearance on the show months later to cook with Drew and Chef Pilar Vardes (a Filipino American woman!) using our Vietnamese coffee in three courses!
5. POP-UP LOVE
In August 2021, Nguyen Coffee Supply had our first pop up event in over two years at Win Son Bakery. We were *mind-blown* to see lines around the block ALL weekend; the community love was a true testament to our growing mission together.
6. BILLBOARDS IN ICONIC SOHO
We took over SoHo, twice. First, Shopify selected Nguyen Coffee Supply as 1 of 4 merchants to be featured in their “New York is” campaign across wild postings in lower Manhattan. Additionally, Nguyen Coffee Supply was among the first vendors to be featured in the physical Shopify store launch on 131 Greene St. Second, Facebook featured us in their Good Ideas Shop on the iconic Broadway and Bond St, featuring larger than life billboards of our Phin Filter.
7. REACHING LIVING ROOMS ACROSS AMERICA
We’ve reached broader audiences with our game-changing mission on major television spots including interviews with Good Morning America, Bloomberg TV and Cheddar News. In 2021 alone, Nguyen Coffee Supply has been featured in Food & Wine, The Washington Post, Vice, Thrillist, Food Network, Time Out, The Kitchn, Vogue, USA Today, Huffington Post, New York Magazine, Eater, Forbes, HypeBeast, Business Insider, Good Housekeeping, Saveur, Esquire, Bon Appetit, and Food52!
8. GOING INTERNATIONAL
In the last year, Nguyen Coffee Supply expanded to 7 new countries for international shipping outside the U.S. including: Australia, Canada, France, Germany, Ireland, Singapore, and the United Kingdom.
9. TEAM EXPANSION
Since last year, Nguyen Coffee Supply has grown from 2 full-time employees to 6 with a team of 7 part-time employees! AND our team is 61% women.
10. IMPROVED PRODUCT EXPERIENCE
Nguyen Coffee Supply has upgraded our product packaging – we now have new bags and boxes for our phin filters and 5 lb coffee bags, and we’re working on new roasts to come in 2022!