Discovery Kit Subscription

Disocover all of our products and at the end choose your fav

Subscribe now

Create Your Subscription

Create for yourself or as a gift for your loved ones

Subscribe now

The perfect bean

Me and mom just enjoyed the Nguyen phin drip experience. Wow. Proud of your work. We without hesitation enjoy the Vietnamese coffee and recommend your products. Thank-you to the Nguyen staff and tradition. From Canada eh!

Marc B

Verified Customer

Representation in Coffee Culture with Vinepair

January 06, 2020 1 min read

Vinepair's Emily Saladino chatted with Nguyen Coffee Supply founder Sahra Nguyen on the perceptions of Vietnamese coffee in today's world and representation in the surrounding culture. Read some key points below:

  • Nguyen Coffee Supply's social media channels feature photos of young coffee drinkers of color, including Nguyen herself. For some consumers, this simple act of representation feels radical because craft coffee marketing is so often dominated by white faces.
  • “Everyone in the world drinks coffee. The producers of coffee are people of color. I drink coffee … Why are we not being reflected?” Nguyen says. She remembers showing friends some promotional Nguyen Coffee Supply photos of herself sipping from a mug. They told her, “‘This shouldn’t feel revolutionary, but it feels revolutionary,’” she recalls. “They’ve never seen that image.”
  • Casting a few models of color in select advertisements doesn’t disrupt industry-wide power structures, of course, but it sure does show the value of diversifying businesses at all levels. It’s exciting to see what can happen when we amplify different voices and remain open to what everyone has to say.
  • “Before Nguyen Coffee Supply, all of my work has been centered around representation, diversity, inclusion, community empowerment,” Nguyen says. “So for me, being the creator and producer of this culture and this company, that’s what I want to channel out.”


Read the full publication in Vinepair.

To learn more about our company mission and Founder story, read our previous features here

Previous blog Post Next blog Post